JACK AND LILY branding, identity, stationery, graphic standards, colour consultation, product development, packaging, tagging, posters, brochure, forms, trade show display, e-commerce website A manufacturer of baby shoes and apparel, Jack and Lily sought to elevate its brand. The soft, subtle colour palette of the product and its previous packaging worked against itself in the typical primary color driven children's store environment. We redesigned the logo and created a visual system that complimented the entire product line and increased in-store presence. Additionally, a series of fur patches were illustrated true to the company's simple, yet sophisticated style. The experience of the customers emotive reaction to the product is expressed through a new tag-line: 'Discover. Touch. Smile' and applied throughout the entire campaign. 2005 Applied Arts Design and Advertising Annual Design Complete Program - WInner - Jack and Lily 2004 Communication Arts Design Annual Corporate Identity - Winner - Jack and Lily 2004 National Post Design Exchange Awards Visual Communications - Merit Award - Jack and Lily |